The Traffic You Depend On Is Being Answered Without You

I’ve been staring at a traffic chart for the last three weeks that I can’t stop thinking about.

It’s Chegg’s chart. The online education platform lost 34% of its organic visitors in a matter of months. That’s a cliff. Their keyword footprint went from 11.1 million to 3.5 million.

And the culprit wasn’t a competitor outranking them or a Google algorithm update penalizing thin content. It was Google answering the questions before anyone ever clicked.

The Machine That Eats Your Top of Funnel

Google’s AI Overviews are the AI-generated summaries that now appear at the top of search results, and they are fundamentally changing what it means to rank on Google. For years, the playbook was clear: create valuable content, optimize it for search, capture intent, convert visitors.

That model assumed one thing: that people would actually click through to your site.

AI Overviews break that assumption.

When someone searches “how to explain forgiveness to a congregation” or “best illustrations for an Easter sermon,” Google can now synthesize an answer from multiple sources and present it directly in the search results. No click required. No visit to your site. No entry into your funnel.

Tomasz Tunguz laid this out clearly in a recent analysis:

“Content dependency on organic search is no longer a sustainable acquisition model.”

That sentence should be pinned to the wall of every SaaS product leader who relies on organic traffic (understanding these shifts is a critical PM skill) to fill the top of their funnel.

Chegg Is the Preview

The pattern is showing up everywhere. Stack Overflow, the platform that essentially taught a generation of developers how to code (including me), is seeing the same erosion. Informational queries that used to drive millions of visits are now being answered inline by AI.

The New York Times is thriving. Why? How? A $100 million content licensing deal with Google. They’re feeding the AI, on their terms, for revenue.

Here’s what I think the data is telling us:

1. Q&A-style content is the most vulnerable. If your value proposition is answering questions that can be summarized in a paragraph, you’re in the blast radius.
2. Branded, premium, behind-the-paywall content is more defensible. AI Overviews can summarize a sermon topic, but they can’t replicate a full manuscript, a downloadable media pack, or an AI-powered sermon builder.
3. The winners will be the ones who stop treating Google as a given and start building direct relationships with their audience.

What This Means for SaaS Product Leaders

I run product and growth for a content platform that serves pastors. We have 245,000+ sermons and 50,000+ text illustrations, exactly the kind of content library that ranks well for long-tail informational queries.

For years, that library has been our primary discovery engine. Pastors search for sermon ideas, find us, browse free content, start a trial, and convert to paid.

That model still works today, but we’re down around that same 34% mark and from what I can tell so is everyone, across all industries. But I’d be naive to assume it’ll work the same way in 18 months.

Here’s the uncomfortable math: if organic traffic drops by even 20-30%, and organic is your dominant acquisition channel, no amount of conversion rate optimization saves you. You can have a best-in-class trial-to-paid flow and still miss your numbers because not enough people are entering the funnel in the first place.

It’s an exposure problem. And it requires a fundamentally different response than what most product teams are used to.

The Diagnostic Before the Panic

Before you restructure your entire growth strategy, there’s a critical diagnostic step that teams often skip. You need to know whether AI Overviews are actually appearing on YOUR highest-value queries.

Here’s the move:

  • Pull your top 50 keywords from Google Search Console. Look at click-through rate trends over the last 90 days, segmented by week.
  • The signature you’re looking for: stable or rising impressions, but declining CTR. That pattern means Google is showing your content in results, but users aren’t clicking because the AI Overview already gave them what they needed.
  • If your impressions are dropping, that’s a competitor or algorithm problem. If impressions are stable but clicks are falling, that’s AI Overview cannibalization. Different diagnosis, different treatment.

Most teams I talk to are just making this distinction. They’re looking at traffic declines and assuming it’s an SEO problem when it might be a platform shift problem. The difference matters.

Three Moves to Make Now

I’m not going to pretend I have the full playbook figured out. But here’s where my thinking is landing:

1. Shift discovery investment toward owned channels.
Email nurture sequences, community platforms, pastoral networks, partnerships with organizations that already have the audience. Organic search should be one of many channels, not the only one. Every dollar of effort I’m putting into SEO-driven top-of-funnel content I’m asking if that same effort in email or community would be more durable.

2. Make your paywall content genuinely irreplaceable.
AI can summarize a sermon outline. It cannot replicate a curated media pack, a professionally produced video series, or a workflow tool that saves someone three hours a week. The content that survives AI summarization is the content that requires depth, production value, or interactivity: things a search snippet can’t deliver.

3. Explore whether the threat is also an opportunity.
The NYT licensing deal tells us something important: Google is willing to pay for premium vertical content. If you’re the dominant content platform in your niche, there may be a deal to be made.

A licensing partnership could convert a traffic threat into a revenue stream while maintaining brand visibility inside AI-generated results. Worth exploring.

The Bigger Lesson

I keep coming back to something I’ve learned over the last few years leading product: the most dangerous risks are the ones that look like stability. Traffic holding steady today doesn’t mean the foundation isn’t shifting underneath.

Chegg’s team didn’t wake up one morning to a 34% traffic drop. It happened gradually, then suddenly. The chart looks normal until it doesn’t.

The product leaders who navigate this well will be the ones who diagnosed early, diversified before they had to, and built value that can’t be summarized in a paragraph. The ones who don’t will be staring at a chart they can’t explain and wondering where all the visitors went.

I’d rather be asking the hard questions now than explaining the traffic decline later.

Ecomate: trusted globally as the top environmentally friendly alternative blowing agent

Ecomate is a foam blowing agent technology and family of polyurethanes that has a neutral impact on the environment. Ecomate foams provide excellent benefits to a wide range of products, without contributing to global warming, ozone depletion or smog production. As the EPA has phased out chemicals damaging to our environment, Ecomate has been there as a reliable, environmentally-friendly alternative since 2002.

Ecomate technology is based on the use of a unique blend of hydrocarbons and carbon dioxide. This blend is non-toxic, non-flammable, and has a zero ozone depletion potential (ODP). Ecomate foams are also very energy-efficient, providing excellent insulation properties.

Ecomate technology is used in a wide range of applications, including:

  • Rigid polyurethane foam insulation for buildings and appliances
  • Flexible polyurethane foam for automotive seating and packaging
  • Integral skin polyurethane foam for refrigerators and freezers
  • Extruded polystyrene (XPS) foam for insulation and packaging

Ecomate technology is a valuable tool for manufacturers who are looking for environmentally-friendly alternatives to traditional blowing agents. Ecomate foams provide excellent performance and meet the most stringent environmental regulations.

Here are some of the benefits of using Ecomate technology:

  • Environmentally friendly: Ecomate is a zero-ODP, zero-GWP blowing agent that does not contribute to global warming or ozone depletion.
  • Energy-efficient: Ecomate foams provide excellent insulation properties, which can help to reduce energy costs.
  • Safe: Ecomate is non-toxic, non-flammable, and has a low odor.
  • Durable: Ecomate foams are long-lasting and can withstand a variety of environmental conditions.
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If you are looking for an environmentally-friendly, energy-efficient, and safe blowing agent, Ecomate technology is a great option. Ecomate foams provide excellent performance and meet the most stringent environmental regulations. It’s non-toxic, non-flammable, has zero ozone depletion potential, and provides excellent insulation properties – meaning it can help you save energy costs in the long run.

If you’re interested in discovering more, contact my friends, the creators of ecomate, at fsi.co

Poem about “The Call of the Wild”

My 12 yo son just read the book “The Call of the Wild” and had an assignment to write a poem about it. After thinking long and hard, he wrote this and I couldn’t be prouder.

Buck.

Civilised, Aristocratic,

hunting, playing, swimming,

change, abuse, anger, pain,

labouring, straining, learning,

angry, mean,

Wild.

5 Things needed for business success

I cannot recall what I listened to, watched, or read. Sadly my notes don’t include the author of this incredible information. Being that it is “5 Things” I would guess that it’s from John Maxwell.

1. Find the Problem that needs solving.

To be successful in business value needs to be added to others. Find the pain points of customers and then find a solution that helps.

2. Understand the Problem

Once the problem is understood – WHY does this happen? – WHAT the Problem is becomes a leadership/strategy issue.

3. Push against the Problem

Discover HOW to move it by:

  1. Asking questions of the people that are surrounded by the Problem – Push “how fast, how high, etc.”
  2. Listen
  3. Their opinions determine their performance
  4. Determine a Solution / Strategy / Plan
  5. Expect Opposition – First within the company, then externally

4. Take the Vision from ‘Me’ to ‘We’

This is the Change Management step of clearly communicating the vision and getting everyone in the company on board and then getting everyone externally on board.

5. Simplify & Focus the Organization

Looking at military operations – an individual is either a supplier or a combatant. In business it is the same – you’re either supporting or you’re selling.

Action Step

Stay Focused

Where is Wisdom – an ancient poem

Surely there is a mine for silver, and a place for gold that they refine. Iron is taken out of the earth, and copper is smelted from the ore. Man puts an end to darkness and searches out to the farthest limit the ore in gloom and deep darkness. He opens shafts in a valley away from where anyone lives; they are forgotten by travelers; they hang in the air, far away from mankind; they swing to and fro. As for the earth, out of it comes bread, but underneath it is turned up as by fire. Its stones are the places of sapphires, and it has dust of gold.

That path no bird of prey knows, and the falcon’s eye has not seen it. The proud beasts have not trodden it; the lion has not passed over it.

Man puts his hand to the flinty rock and overturns mountains by the roots. He cuts out channels in the rocks, and his eye sees every precious thing. He dams up the streams so that they do not trickle, and the thing that is hidden he brings out to the light.

But where shall wisdom be found? And where is the place of understanding? Man does not know its worth, and it is not found in the land of the living. The deep says, ‘It is not in me,’ and the sea says, ‘It is not with me.’ It cannot be bought for gold, and silver cannot be weighed as its price. It cannot be valued in the gold of Ophir, in precious onyx or Sapphire. Gold and glass cannot equal it, nor can it be exchanged for jewels of fine gold. No mention shall be made of coral or crystal; the price of wisdom is above pearls. The topaz of Ethiopia cannot equal it, not can it be valued in pure gold.

From where, then, does wisdom come from? and where is the place of understanding? It is hidden from the eyes of all living and concealed from the birds of the air. Abaddon and Death say, ‘We have heard a rumor of it with our ears.’

God understands the way to it, and he knows its place. For he looks to the ends of the earth and sees everything under the heavens. When he gave to the wind its weight and apportioned the waters by measure, when he made a decree for the rain and a way for the lightning of the thunder, then he saw it and declared it; he established it, and searched it out. And he said to man, ‘Behold, the fear of the Lord, that is wisdom, and to turn away from evil is understanding.’

Job from Uz, Chapter 28

9 AAR questions that lead towards success

Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.

Peter Drucker

In the military they use after action reports to reflect on what happened, both good and bad, and what lessons can be learned. As the year and decade close off, the holiday time off is a perfect opportunity to perform an AAR.

  1. Looking back, what went well?
  2. What choices did you make that worked?
  3. What failed?
  4. What surprised you?
  5. What has become a good habit?
  6. What needs to change?
  7. What is an outrageous goal for the next year?
  8. What S.M.A.R.T. goals do you have for the coming year?
  9. What does your schedule need to look like for those goals to be accomplished?

Scotty Kessler’s AWCFROGROL

I met Scotty Kessler when I played Football for Northwestern. He came to the training camp my sophmore year of college and challenged us to walk as men. His training had a powerful effect on my life and though I didn’t remember his name, I remembered what he taught.

Fast forward seven years and my wife and I had just begun attending a church 2000 miles away from my college in the Pacific Northwest. Kess was there and I was shocked to see him again. He now is a leader in the University where I completed my doctorate – it has been a really great journey together and his influence has always come at an integral time of my life.

As my children are getting older, preparing to head to university, and beginning to ask really great questions about life, my wife and I have been attempting to state, as simply as possible, our doctrine – what it is that we believe and why. I remembered Kess’ AWCFROGROL yesterday and found his website which is filled with incredible resources that will challenge you to become better.

AWCFROGROL

A –  ADMIT (Romans 3:23) – For all have sinned and fall short of the glory of god

W – WAGES (Romans 6:23) – For the wages of sin is death, but the gift of god is eternal life in Christ Jesus our Lord

C – CONFESS (Romans 10:9) – That if you confess with your mouth, Jesus is Lord, and believe in y our heart that god raised him from the dead, you will be saved

F – FORGIVE (I John 1:9) – If we confess our sins, he is faithful and just and will forgive us our sins and purify us from all unrighteousness

R – REPENT (Acts 3:19) – Repent, then, and turn to god, so that your sins may be wiped out, that times of refreshing may come from the lord

O – OPEN (Revelation 3:20)  – Here I am, I stand at the door and knock. If anyone hears my voice and opens the door, I will come in and eat with him, and he with me

G – GRACE (Ephesians 2:8-9)  – For it is by grace that you have been saved through faith, and this is not from yourselves, it is the gift of god, not by works, so that no one can boast

R – RECEIVE (John 1:12) – Yet to all who received him, to those who believed in his name, he gave the right to become children of God

O – OBEY (I John 2:3-4) – We know that we have come to know him if we obey his commands. The man who says, “I know him”, but does not do what he commands is a liar, and the truth is not in him

L – LOVE (John 14:21) – Whoever has my commands and obeys them, he is the one who loves me. He who loves me will be loved by my father, and I too will love him and show myself to him

—————

GOSPEL PRESENTATION USING AWCFROGROL

A – ADMIT – that means that everyone is a sinner

W – WAGES – that means that the wages or results of your sin is that you are separated from god (both now and for eternity)

C – CONFESS – that means that if you confess or acknowledge jesus is lord and believe that god raised him from the dead you will be saved

F – FORGIVE – that means that if you acknowledge your sins god will forgive you

R – REPENT – that means that if you repent or change direction and follow god instead of yourself, that your sins will be wiped out

O – OPEN – that means that if you open your heart and ask jesus into your life he will come in

G – GRACE – grace means undeserved love. that means that life in jesus is a gift that is received; you can’t work for it or earn it

R – RECEIVE – that means that if you receive jesus into your life that you are now a child of god

O – OBEY – that means that if you obey him, that is the sign that you love him

L – LOVE – that means that when you love god by obeying him, that he then reveals himself to you

—————

PRAYER OF SALVATION USING AWCFROGROL

A – ADMIT – Lord Jesus, I’m a sinner

W ­- WAGES – And I know that I’m spiritually dead

C ­– CONFESS – I confess that you’re God

F ­- FORGIVE – Please forgive me for my sins

R ­- REPENT – I’m turning to you to make me clean

O ­- OPEN – Please come into my life and live within me

G ­- GRACE – I accept your gift of salvation

R ­- RECEIVE – Thank you for making me your (adopted) child

O ­- OBEY – Lord Jesus, I commit to obey you all my days

L ­- LOVE – I love you. Thank you for loving me

____________________________

GOSPEL PRESENATATION / MESSAGE (SLANG VERSION)

Lord Jesus, I’m sick and I’m gonna die (ADMIT AND WAGES)
You’re the doctor and I need help (CONFESS AND FORGIVE)
I’ve tried to help myself and I can’t do it (REPENT)
Jesus, please help me (OPEN)

_________

AWCFROGROL Doctrines

A –  ADMIT – the doctrine of the depravity of man

W – WAGES -the doctrine of eternal judgment

C – CONFESS – the doctrine of salvation

F – FORGIVE – the doctrine of forgiveness

R – REPENT – the doctrine of repentence and sanctification

O – OPEN – the doctrine of fellowship with God

G – GRACE – the doctrine of grace

R – RECEIVE – the doctrine of sonship

O – OBEY – the doctrine of obedience

L – LOVE – the doctrine of unconditional love

Weathering the inevitable storms

We live and lead in a fallen world, marked by sin, tragedy, and disease. When disaster strikes in the form of a health crisis, financial pressure, or a thousand other forms of pain, we are all drawn to ask, Why is this happening? Wise leaders seek a better perspective by asking a better question, Who is in control?

When we gain better perspective on our situation we can more quickly recognize life-shaping experiences and respond properly to them. God uses everything in life to prepare us for everything in life. Every experience can be used to shape our character and accelerate our development. But the reverse is also true. When we fail to recognize how God is at work and therefore fail to respond properly, our lack of perspective slows our progress.

Steve Moore

As I’ve been speaking with a close friend who is in the midst of a storm, I’ve been challenged to sit and be present with him, no counsel, no words, just presence. What words could I possibly speak to mend the situation, a situation only God can mend, not man. This has brought me to reading through the book of Job – what a challenging book!

Job experienced an incredible injustice and could not fathom a reason why it had happened to him. He sat with his friends who were saying things like: “Righteous people don’t experience suffering like this.” Accusatory statements that were defeating, not helpful. Too much is going on in my mind right now to fully write my thoughts out.

I’m realizing that the challenge of writing 40 posts in 40 days is difficult in that, I don’t have the time to allocate crafting well written blog posts currently. I think my goal will continue to get the 40 out in 40 days and then revisit each post spending a week on each one, getting my thoughts and research put together and putting out a well-written article that will hopefully help others in similar situations – that’s the goal right? To share my thoughts with the internet, opening a dialogue, so that at the end of the day ‘we’ are certain of what it is that ‘we’ believe.

Action

Comment below to let me know your thoughts on how you counsel close friends in storms. Do you speak to them in the same manner you speak to yourself? Do you speak at all? Do you believe that: “God uses everything in life to prepare us for everything in life. Every experience can be used to shape our character and accelerate our development?” How have you weathered storms before and how did it shape your character?

How I manage stress

As a Christian, I find that prayer and trusting the Lord is ultimately my biggest stress relief. Faith is trusting that God is an active participant in my life. The other part of the human-divine equation is my responsibility.

I am a husband to an incredible wife. We were married fresh out of college in July 2001 at 22.

At 24 we were parents. At 28 I started my own graphic design and web development company, began pursuing my masters degree, and we welcomed child number two. At 30, I had employees at the company and we welcomed child number three. At 32, we had child number four, massively shifted the focus of the company, and moved to a third world country.

At 37, I began pursuing my doctorate degree. I was still running my company in the USA and working a full time job here in South Africa. It took massive discipline to manage my family, my responsibilities, and my education. During that season I developed a system of daily and weekly disciplines that have helped me manage stress.

I have a daily planner that I write in. Every Sunday I perform what I call a “mind-dump” (read about it here), where I go through this routine:

Capture

  • Get things out of my head and onto paper
  • Collect any other notes lying stray
  • Process into the right place(s)

Reflect on the last week

  • Did I get everything done?
  • If not, why not?

Review next week

  • What commitments do I have?
  • What preparation do I need to do?
  • How much (sensibly) can I do in a day?
  • Allocate things from my monthly goals/tasks into my time
  • Make sure that there is a reasonable balance between the different key areas over the week

Review the next 4 weeks

  • What events are in there (and do I need to do anything about them?)?

Review goals/projects

  • Ensure they each have clear next action points to work on (in monthly goals)
  • Edit out impossible/pointless/out of balance things
  • Add anything new that has recently come up

Action

What is the routine that helps you stay sane?

What is the noise you are making?

The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion. You can’t blow an uncertain trumpet.

Theodore Hesburgh

I’m mainly asking myself this question: what is the noise I’m making? What does that trumpet blast sound like? Is it recognizable?

A greeting in one of the 11 National South African languages is “Sawubona.” It translates literally as: “I see you.” If the human heart’s deepest desire is to be seen, heard, and understood, then to Sawubona someone means “I see you, I hear you, and I understand you.”

With my family, the trumpet blast, or rather vision statement is a call to “Sawubona” each person they meet.

Personally and professionally it would be a similar call – the call to Servant Leadership. To see an individual’s needs and with balanced wisdom, respond appropriately.

Action

What is the noise you are making?

Staying focused and true

It has been well said that the true test of a man’s character is what he does in his leisure hours. Many of us can demonstrate enormous heroism in the clash of conflict. It is often ease and plenty that perverts the best of people.

This quote encouraged me as I read it. The reason was because we were having “load shedding” here in Cape Town (no electricity) meaning that I had 2.5 hours of forced leisure time; so I went, sat outside and read. I was happy to see that I am in pursuit of developing my character.

One of the intentional choices I’ve made, and am committed to, is writing or journaling more. Journaling has been credited as the key to great success for decades now by many successful people in all different walks of life. My aim is not necessarily financial success or fame, but rather I want to live my life on purpose.

This online journal allows me to be able to look back in an easier way than in all of the many notebooks I have on my bookshelves. As a bonus, I hope my ramblings improve my writing skills, help me find my voice, and possibly encourage you.

Action

How do you develop your character? If your individual character went to the gym would it be fit or completely out of shape?

Thinking slowly

It’s interesting what happens when you intentionally choose to slow down and think through a problem. I have found that while building websites and applications that there is a slippery slope when you run into a problem. The natural inclination is to chase after the problem in order to find the solution.

When I have actually stopped and gone for a walk in order to think through the issue, those are the times that I have found the most elegant solution.

I found this story about Warren Buffet and I really liked the perspective. If you are actually attempting to solve the problems of those you are working for, you will find success.

The first was to find out what people need and use that to get access to them. In 1951, after Buffett finished his studies, he set himself up as a stockbroker. But every time he tried to get a meeting with a local businessman, they turned him down. Who wants to meet some young guy with no track record, trying to sell stocks? So Buffet thought of a different approach: He started calling business people, telling them he could help save them from paying too high taxes. Now they finally wanted to meet, and Buffett was able to kick-start his career.

The Third Door by Alex Banayan

Action

What solution are you working out? What is it that your customer needs? It’s cliche, but what are their pain points, not just physically, but emotionally? How do you solve those problems?

Resetting

I’m sitting in my bedroom right now doing a routine I often do on Sunday. I’ve explained this routine to my children using the metaphor that when a computer slows down, the ram has become overloaded and when you restart the computer and voila, it runs better.

I, like many other responsible adults, carry a lot of things that I need to remember in my “temporary memory” and that gets overloaded. I do a weekly (in stressful times – daily) “brain dump” where I sit down and write out everything I can think of.

I then take my list and prioritize it according to my values and the vision and mission I have laid out for my family, finances, work, etc. It is a constant checking and re-aligning. I do not perform this due to a fear I will miss anything, but more out of a stress relief. It helps me to stand with certainty that the choices I have made have been thought through thoroughly.

Back to this moment – I am taking the time to experience and remember, be present. I listen to all the noises surrounding me and I have peace. I can hear the waves crashing in the ocean, the Cape Town wind blowing, but more than that, I hear my nine year old playing a duet on the piano with my wife playing her cello.

My Bible is opened to Proverbs 8 and I am reminded of the security I have and all that I have been given by the perfect judge and creator.

I am at peace. I pray you are as well.

Action Step

What is something you do to reset? If you’ve never tried it, I encourage you to try a “brain dump” by putting a 10-minute timer on and writing out everything you are currently thinking or worrying about. Things as minute as: “don’t forget you need laundry detergent soon” to big things like “next paycheck I need to change the oil.”

A life of uncertainty

Naturally we are inclined to be so mathematical and calculating that we look upon uncertainty as a bad thing…

Certainty is the mark of a common-sense life.

To be certain of God means that we are uncertain in all our ways, we do not know what a day may bring forth. This is generally said with a sigh of sadness; it should rather be an expression of breathless expectation.

– Oswald Chambers

Foundational Principles

I have felt for a while that I am to write more. I have even had an acquaintance challenge me out of the blue that: “I have a book in me that he wants to read.” With that in mind and knowing one only gets better at a task with time, I am setting out to write my thoughts down here.

Today I helped my daughter edit her capstone project for a civics course. She wrote a paper on what the ideal citizen should look in the USA. The history she looked back on was rich. I quickly did some of my own research after initially reading her paper. I came across George Washington’s farewell address that he made to a young nation. The thought of the United States without the leadership of Washington caused great concern. Despite his confidence that the country would survive without his leadership, Washington used the majority of the letter to offer advice as a “parting friend” on what he believed were the greatest threats to the nation.1

One of the most referenced parts of the letter is:

Of all the dispositions and habits which lead to political prosperity, religion and morality are indispensable supports. In vain would that man claim the tribute of patriotism, who should labor to subvert these great pillars of human happiness, these firmest props of the duties of men and citizens. The mere politician, equally with the pious man, ought to respect and to cherish them.

George Washington

The interesting thing is that I’ve been reading two books lately which seem to be circling around this thought of foundational principles. What principles make up the foundation that I stand on? That I have built my life upon? That I lead my family from? Better yet, what are the principles that will make up the foundation that my children stand on/live based on?

Leadership is difficult.

It feels as though you’re constantly attempting to look ahead and gauge which direction is best. What direction seems to be pointed at the most in history by men who are still greatly respected centuries or even millenia later can be summed up in the words of another leader giving his parting speech. In the book of Joshua from the Bible, Joshua gathered all of Israel together when he “was old and well advanced in years.” As he always did, he reminded the people of all that had been done for them.

Note: It seems to be the mark of a great leader that vision is always spoken from a place of remembering. This seems to be too deep for this quick note and I will have to expand upon this thought in a different post.

He then stated: “Now therefore fear the Lord and serve him in sincerity and in faithfulness. Put away the gods that your fathers served beyond the River and in Egypt, and serve the Lord. And if it is evil in your eyes to serve the Lord, choose this day whom you will serve, whether the gods your fathers served in the region beyond the River, or the gods of the Amorites in whose land you dwell. But as for me and my house, we will serve the Lord.” (Joshua 24:14-15)

So, here is a man thousands of years ago stating he will choose to serve the Lord (Yahweh). You then have leaders throughout history making similar claims, including George Washington. It seems a strong fabric of society is made from individuals who choose to serve the living God and walk in His ways.

How does this play out in 2019? This is the question I think often on. I don’t quite know how to put it into words that make sense. I speak often to my children about three characteristics that I desire them to have: Integrity, Honor, and Humility. In Micah 6:8 the prophet wrote: “He has told you, O man, what is good; and what does the Lord require of you but to do justice, and to love kindness, and to walk humbly with your God.”

Action Statement

What principles are you living by? What seems to have been effective for you? What is your track record? When I am 80, I hope to look back and have a family that walks in peace, love, and laughter. As a close friend recently stated: “I want to be the same person in the midst of the storm that I am in the calm.”

  1. (Elkins, Stanley; McKitrick, Eric (1995). The Age of Federalism: The Early American Republic, 1788-1800. Oxford University Press. pp. 489–499. ISBN 978-0-19-509381-0.)

SQL, scala, ioT and custom built dashboards

I love being a business intelligence solutions developer. I’ve been interested for the last few years in AI/ML and have been lucky enough to attend a few conferences on the subject.

I was just tasked with building out some custom dashboards that will display real-time data that is pushed from hundreds of ioT devices around the globe to a SQL database. From their the data is translated using scala software. It will then be sanitized from any traceable customer information and pushed into an AWS database (off-site). That way the dashboards I’m building will be able to access the data.

I’m planning on using PHP to encode the data into JSON and consume from there.

This is all new and I’m attempting to architect the schema and the flow of data, so this will end up becoming a multi-part post.

For now, the first step is to see if I can connect to a sql dB, encode it to JSON and consume it into a dashboard.

Looking at example dB’s here: https://dev.mysql.com/doc/index-other.html

Starting a consulting business

A close friend recently approached me asking for advice. They are considering launching a consulting business and in doing their research, they wanted to know any “off the cuff” words of wisdom I might have for them. Having run my own graphic design and website development firm for several years, I had some things to say.

When I was starting my company in the USA I had approached a businessman and asked a similar question, his wisdom was invaluable and I would say it is part of the reason my company was successful.

First, let’s define successful.

Each individual needs to define success in their own terms. For me personally, success would look far different today than it did a decade ago. I’m going to assume you’re reading this because you’re defining success monetarily, so let’s move on.

Look around enough and you will begin to recognize the “blah blah me too lemming-like” marketing speak everywhere. It’s boring and useless and begins to look pathetic. Be bold enough to plant a flag on ONE specific mountain and work hard to be the unquestionable SME (subject matter expert) to defend it. Find good people you can trust to hand off certain requests you are regularly getting asked for, maybe even work out a finders fee, but stand firm on top of your mountain. Get speaking gigs, get recognized, be the expert.

ADD VALUE. When you are an expert and you are adding value, you’ll be busy and well paid.

Consider these very distinct stages in how you make money in consulting, in order:

  1. Know your hourly rate and use it as a positioning tool.
  2. Get a second shift job to keep from compromising while you build it. 
  3. Fill >60% of ALL the time you work with residual fees. 
  4. Maintain >60% with an increasingly higher hourly rate. 
  5. Move exclusively to package pricing w/o reference to hours. 
  6. Build scalable income (webinars, books, etc.).

I personally have not made it to ‘6’ yet. I always am a bit nervous to put myself out there as I do not want to come across braggadocios.

Be very helpful in giving away terrific advice for free as long as you don’t personalize it; then charge ridiculous amounts of money to do so.

I spoke at an event once where I gave ALL of my secrets away. It was a wild plan, but it worked. I gained more business from that engagement than I could possibly handle and my hourly rate nearly doubled because of it. The reason: the business owners trusted me.

Figure out why you’re in business. I’d suggest these three things, in this order: 

  1. Make money. 
  2. Make a difference. 
  3. Enjoy the process.

If you don’t charge enough, no one listens and you don’t have an opportunity to make a difference. But just charging a lot of money, especially in a service-client relationship, can be soul crushing. You must find the win-win balance where you’re making enough money while feeling like your customers are winning. 

Take chances and be different. This leads me into my second take-away:

Be amazing at communicating. I have found transparency as highly valued in the C-Suite.

What I mean by transparency is: communicate as clearly and often as possible. Imagine yourself in the C-Suite and answer the questions you imagine them asking – especially the difficult ones. If your product is necessary then it will be easy to sell. Find out why it’s necessary and walk boldly as the expert in that category. In 2007 the iPhone was the answer – Apple wasn’t hiring salespeople to sell it, the product sold itself. 

The answer to a perplexing question

This is an excerpt from the book ‘Strength to love’ by Dr. Martin Luther King Jr. He is addressing the problem that has always hampered man: his inability to conquer evil by his own power. In pathetic amazement, man asks, “Why can I not cast it out? Why can I not remove this evil from my life?”

Though the evils of sensuality, selfishness, and cruelty often rise aggressively in his soul, something within tells him that they are intruders and reminds him of his higher destiny and more noble allegiance. Man’s hankering after the demonic is always disturbed by his longing for the divine. As he seeks to adjust to the demands of time, he knows that eternity is his ultimate habitat. When man comes to himself, he knows that evil is a foreign invader that must be driven from the native soils of his soul before he can achieve moral and spiritual dignity.

So, how can evil be cast out? Men have usually pursued two paths to eliminate evil and thereby save the world. The first calls upon man to remove evil through his own power and ingenuity… Give people a fair chance and a decent education, and they will save themselves. This idea, sweeping across the modern world like a plague, has ushered God out and escorted man in and has substituted human ingenuity for divine guidance.

But in spite of the astounding new scientific developments, the old evils continue and the age of reason has been transformed into an age of terror. Selfishness and hatred have not vanished with an enlargement of our educational system and and an extension of our legislative policies. The humanist’s hope is an illusion, based on too great an optimism concerning the inherent goodness of human nature.

The second idea for removing evil from the world stipulates that if man waits submissively upon the Lord, in his own good time God alone will redeem the world. The fallacy of thinking that God will cast evil from the earth, even if man does nothing except sit complacently by the wayside, is that no prodigious thunderbolt from heaven will blast away evil. No mighty army of angels will descend to force men to do what their wills resist.

The Bible portrays God not as an omnipotent czar who makes all decisions for his subjects nor as a cosmic tyrant who with gestapo-like methods invades the inner lives of men but rather as a loving Father who gives to his children such abundant blessings as they may be willing to receive. Always man must do something. “Stand upon thy feet,” says God to Ezekiel, “and I will speak unto you.” Man is no helpless invalid left in a valley of total depravity until God pulls him out. Man is rather an upstanding human being whose vision has been impaired by the cataracts of sin and whose soul has been weakened by the virus of pride, but there is sufficient vision left for him to lift his eyes unto the hills, and there remains enough of God’s image for him to turn his weak and sin-battered life toward the Great Physician, the curer of the ravages of sin.

There is so much more to discuss and Dr. King’s thoughts on this are profound and life-changing to the reader. Please buy this book, read the rest of this chapter, and let’s discuss this further.

Increase your effectiveness with this one simple question

We all want to be more effective; increase profit and productivity while decreasing spending.

I came across an article discussing the value of being empathic towards the customer as well sharing the story of why you come to work every day. In one organizations weekly meetings they found that asking the below question increased sales by 23%. Employees began to hear and envision their “why” and were able to find the excitement in how they were helping their customers, not just selling products.

How did we make a difference for a client since last time we met?

Uber’s New CEO taught a Major Lesson in Emotional Intelligence

Background: London announced they would not renew Uber’s licence to operate in the city — major blow to the organisation. This comes after a series of mishaps and scandals kept Uber in the news for months–for many reasons–the company’s board of directors decided that former chief Travis Kalanick was no longer the right man for the job.

The new CEO stepped in and responded to the London announcement by stating:

While the impulse may be to say that this is unfair, one of the lessons I’ve learned over time is that change comes from self-reflection. So it’s worth examining how we got here. The truth is that there is a high cost to a bad reputation. Irrespective of whether we did everything that is being said about us in London today (and to be clear, I don’t think we did), it really matters what people think of us, especially in a global business like ours, where actions in one part of the world can have serious consequences in another.

It’s good to listen to criticism and check ourselves, we all have blind spots.

Read the article at inc.com

A gratitude journal to combat the worst f**king year

John Oliver called 2016 the worst f**king year. I feel like this outlook is very dramatic and shows the emotional intelligence of those who hold that view. 

In response to this, the author of this article kept a gratitude journal and was able to realise some incredible revelations about his life. 

https://apple.news/ATSjc5ee0Q8i5Ti3PWbmESg

What do you think? Regarding the photo: I’m so very grateful to have had an incredible opportunity to climb into the enchantments near Seattle for my friends’ 40th birthday. 

Ethics: Do you have enough?

It seems a lot of the shaking that is happening in 2016 has been bringing up some good things. Just this morning I’ve run into a great infographic laying out the hierarchy of profit and then I came upon Seth Godin’s recent thoughts on Ethics. His thoughts, the infographic, and other items I’m noticing in my news feed all seem to be pointing to a dissatisfaction in business for profit and more towards empathy.

Perhaps profit and market share and the rest could merely be tools in service of the ability to make things better, to treat people ever more fairly, to do work that we’re more proud of each day.

Read Seth Godin’s full post here

Wait and Hope

This quote seems a little depressing, but I wanted to post it because I think what he’s touching on is the fact that if you haven’t experienced exhilaration then you can’t empathize with grief or vise versa. Being in a current state of Waiting and Hoping, I feel I’m experiencing both pain and joy at the same moment. (In my attempt to practice becoming more self-aware, my introspection is becoming too philosophical at the moment).

“There is neither happiness nor misery in the world; there is only the comparison of one state with another, nothing more. He who has felt the deepest grief is best able to experience supreme happiness. We must have felt what it is to die, that we may appreciate the enjoyments of life.”

“Live, then, and be happy, beloved children of my heart, and never forget, that until the day God will deign to reveal the future to man, all human wisdom is contained in these two words, ‘Wait and Hope’.”

– Alexandre Dumas