A product is only a success if it is being used.
Moving a potential user from a state of no awareness of a product to a user requires careful thought and action.
Strategic Organizational Leadership
A product is only a success if it is being used.
Moving a potential user from a state of no awareness of a product to a user requires careful thought and action.
The definition of usability is sometimes reduced to “easy to use,” but this over-simplifies the problem and provides little guidance for the user interface designer. A more precise definition can be used to understand user requirements, formulate usability goals and decide on the best techniques for usability evaluations. An understanding of the five characteristics of usability – effective, efficient, engaging, error tolerant, easy to learn – helps guide the user-centered design tasks to the goal of usable products.
Read the well written, in-depth post by Whitney Quesenbery on her site here: http://www.wqusability.com/articles/more-than-ease-of-use.html