Four Questions to Ask yourself when developing a Brand

  1. What does our brand stand for?
  2. Based on the product selection and website, what would people think our brand stands for?
  3. Does our brand serve a need?
  4. Could a shift in brand serve this product in a better way?

It may be time to audit your website or communication in general. Often these audits are done by third-party consultants who don’t have the history or office politics and can ask Why? without offending colleagues. If you need help with an audit, contact me today and lets work together.

The full article with background details for each of the questions can be found here

How to make decisions according to Jeff Bezos

A few years back I sat down and listed out my personal values. It took me a few days of meditating on and solidifying the list. Having a list of what you value, and then re-visiting it regularly, reveals the type of individual you will be as well as how you will be perceived by others.

I recently met a software developer at a conference. He was my age, had a wedding ring on, and a photo of his kids on his computer. He was incredibly skilled as a programmer. Knowing the only way to get to that skill level of programming is with time, I asked him what priorities he had to sacrifice in order to gain the time he has put into programming – and does he have any regrets. He stopped the conversation and walked away, apparently we weren’t friends enough to have that deep of a conversation yet.

Looking at the successful programmer, he may have sacrificed time with his family, or he may have sacrificed certain career moves or finances or… in order to gain the skill he had. Any sacrifice is not ideal, but when one is firm on their values the choice is clear and made with confidence and includes no regret.

In regards to all of the above: I do not know Jeff Bezos personally but I can tell that he has a different set of values than I do – simply by the fact that he has made certain sacrifices which I would not make. He is however, a successful, intelligent businessman and there are principles one can gain insight from that his voice lends credence to. This is a business principle, but can be applied to every day life as well. Many have said it before, but I like how Bezos put it in his letter to the shareholders of Amazon – 2015.

Some decisions are consequential and irreversible or nearly irreversible – one-way doors – and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before. We can call these Type 1 decisions. But most decisions aren’t like that – they are changeable, reversible – they’re two-way doors. If you’ve made a suboptimal Type 2 decision, you don’t have to live with the consequences for that long.

You can reopen the door and go back through. Type 2 decisions can and should be made quickly by high judgment individuals or small groups. As organizations get larger, there seems to be a tendency to use the heavy-weight Type 1 decision-making process on most decisions, including many Type 2 decisions. The end result of this is slowness, unthoughtful risk aversion, failure to experiment sufficiently, and consequently diminished invention.

2015 Letter to Shareholders

Courage is a characteristic I’m currently researching and hope to write further on. It takes courage to make decisions, to risk, to become and to be a great leader. While I continue researching and putting my thoughts together on courage, I will put this short poem by Mark Twain here:

With courage
you will dare to take risks,
have the strength to be compassionate,
and the wisdom to be humble.

Courage is the foundation of integrity.

Mark Twain

Action

If you haven’t already, I would challenge you to set a timer on your phone for 10 minutes and write out your values. Revisit the list over the next few days. Make sure those values will lead to the type of person you want to be and to be perceived as.

Next, are there decisions you have made/are currently making that need to be reversed in order to re-align yourself to your values?

Finally, are there decisions that you are not making because of fear? Are you stuck standing in front of a two-way door (Type 2 decision) but you’re treating it as a one-way door?

Custom WordPress plugin – nextSunday

I was contacted this morning by the pastor of our church. He built a wordpress website and has been logging into every week to simply change the date on the homepage. Currently there is a statement that says join us next Sunday “December 15th, 2019” and he has been manually changing that date each week for a LONG time.

It struck him this morning that there is probably a better way, so he shot me a message. I was able to write a quick plugin for WordPress that anyone can use. He simply has to put a shortcode into the paragraph text now and it will automatically update the date each week to the next Sunday.

Check it out and let me know if it works for you. You can download it here. I will attempt to place it onto the WordPress plugin directory soon, but from what I’ve read, it seems to be a mission and I don’t have the spare time at the moment.

How to write emails with military precision

Consulting this week with a large corporation I found they were drowning in emails. Many of the exco team were stressed and it reminded me of this amazing article, which I presented to the team and am working on having implemented into daily routines – from the top down.

Subject line keywords are:

  • ACTION – Compulsory for the recipient to take some action
  • SIGN – Requires the signature of the recipient
  • INFO – For informational purposes only, and there is no response or action required
  • DECISION – Requires a decision by the recipient
  • REQUEST – Seeks permission or approval by the recipient
  • COORD – Coordination by or with the recipient is needed

Bottom Line Up Front (BLUF). Military professionals lead their emails with a short, staccato statement known as the BLUF. (Yes, being the military, there is an acronym for everything.) It declares the purpose of the email and action required. The BLUF should quickly answer the five W’s: who, what, where, when, and why. An effective BLUF distills the most important information for the reader. Here’s an example BLUF from the Air Force Handbook:

BLUF: Effective 29 Oct 13, all Air Force Doctrine Documents (AFDDs) have been rescinded and replaced by core doctrine volumes and doctrine annexes.

Here is an email example for corporate use that uses keywords in the subject, bottom line, background bullets, and active voice:

Subject: INFO – Meeting Change

Shannon,

Bottom Line: We scheduled the weekly update meeting for Thursday at 2 PM CST to accommodate the CFO’s schedule.

Background:

  • We searched for other available times, but this is the only time that works, and it’s important that you are on the call, so that you can address your P&L.
  • CFO will be in Boston on Thursday meeting at an offsite with the management committee.
  • He wants to review the financial report that can be found here (insert link) before the call.

How to communicate with those who disagree with you

Fast Company just posted an interesting article that discusses a study on why communicating in person versus a written text is worth the effort. According to a 2016 survey of more than 2,000 US adults (paywall) where managers were asked what they found most difficult about communicating with employees a full 69% of respondents said they found “communicating in general” to be the hardest part about communicating with employees.

Clearly, there is a breakdown.

In Schroeder’s study of almost 300 people, participants were asked to watch, listen, and read arguments about subjects they agreed or disagreed with, including abortion, music, and war. They were asked to judge the character of the communicator and the quality or veracity of the argument. Schroeder’s team found that the participants who watched or listened to the communicator were less dismissive of their claims than when they read that communicator’s same argument.

Schroeder’s research also found the participants who listened to or watched the communicators talk were also less likely to dehumanize them–a phenomenon where we subconsciously belittle or demonize the cognitive capabilities and moral attributes of people who hold views other than our own.

This article has some great advice and is where the 69% statistic came from.

“Rather than endless lunches or dinners or boondoggles, one of the best ways to build a good relationship with your employees is to make sure they feel heard,” wrote HR guru Kim Scott in Harvard Business Review. Scott suggests regular one-on-one check-ins where the employee sets the agenda, and that managers give regular feedback—both positive and critical.

My take is that business is going so rapidly, individuals don’t stop and have a cup of coffee together often enough. If they do, it’s rushed, not relaxed, and no relationship is actually built.

In Cape Town, I’ve worked with a man who told me of his experiences working in offices downtown before the age of computers. “People had time to think” he said. I’ll never forget that statement, because it doesn’t seem the speed of business allows us that luxury anymore.

In Seoul, while consulting over a two-weeek period, I was privileged to experience a “3 o’clock conversation time” – I don’t know what it was called in Korean and it may have just been this particular organization’s practice. Every day, at three in the afternoon, for thirty minutes the executive leadership would step into the CEO’s office, take off their shoes and have coffee and pastries. The conversation was very open, discussing wives or children, vacations, work issues, jokes, etc. It was a team who enjoyed being around each other and felt like they all had the same goal they were working toward. As the statement above emphasizes: the executive leadership felt heard by their leader. They then turned around and did the same for the staff whom they were responsible for.

Are you having difficulty leading? Try slowing down, being friendly, and listening with no agenda.