Increase your effectiveness with this one simple question

We all want to be more effective; increase profit and productivity while decreasing spending.

I came across an article discussing the value of being empathic towards the customer as well sharing the story of why you come to work every day. In one organizations weekly meetings they found that asking the below question increased sales by 23%. Employees began to hear and envision their “why” and were able to find the excitement in how they were helping their customers, not just selling products.

How did we make a difference for a client since last time we met?

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