Books recommended by Global Business Leaders

Of the 16 books recommended in this article, I would like to read at least these few:

Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight

Authors: Thomas A. Stewart and Patricia O’Connell

One Sentence Summary: This book promotes the concept of designing your company around service and offers strategies based on the idea that the design of services is different from manufacturing.

Recommended by: Andy Polansky, CEO of Weber Shandwick


Technology as a Service Playbook

How to Grow a Profitable Subscription Business

Authors: Thomas Lah and J.B. Wood

One Sentence Summary: A guide to decision making and execution around the “as-a-service” model, with the intent of putting a company on a path to profitable growth by changing how “offers” are designed, built, marketed, sold, and serviced.

Recommended by: Stephanie Newby, CEO of Crimson Hexagon


Delivering Happiness

A Path to Profits, Passion, and Purpose

Author: Tony Hsieh

One Sentence Summary: The CEO of Zappos explains how he created a corporate culture based upon the concept that there is value to happiness, both for employees and customers.

Recommended by: Chris Nassetta, CEO of Hilton Worldwide


Freakonomics

A Rogue Economist Explores the Hidden Side of Everything

Authors: Steven D. Levitt and Stephen J. Dubner

One Sentence Summary: A set of amusing case studies illustrating that economics is the study of how people get what they want or need, especially when other people want or need the same thing.

Recommended by: Jeremiah Owyang, CEO of Crowd Companies

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