Four Questions to Ask yourself when developing a Brand

  1. What does our brand stand for?
  2. Based on the product selection and website, what would people think our brand stands for?
  3. Does our brand serve a need?
  4. Could a shift in brand serve this product in a better way?

It may be time to audit your website or communication in general. Often these audits are done by third-party consultants who don’t have the history or office politics and can ask Why? without offending colleagues. If you need help with an audit, contact me today and lets work together.

The full article with background details for each of the questions can be found here

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